The path to my summer internship at URBN started in late October—a good five or six months before I thought I needed to begin my internship search. The first part of the process was to electronically submit a resume, cover letter, personalized mood board for the position you wanted, and a small portfolio selection. As I was applying for the graphic design internship at Urban Outfitters, I kept everything light and fun, allowing personality to overtake the sense of seriousness often associated with resumes. In November I received a call stating that I had made progress in the process, and was invited in for an interview in early January. About a month after my visit to URBN’s campus in Philadelphia’s Navy Yard, I was told that I would be returning in the summer for the internship.
Throughout my internship, I worked under Joel Evey, the Print Art Director for the in-house design team. A majority of my assignments were event posters — individual stores have their own events, and send in a specific request for posters advertising the event. I also worked on putting together a men’s trend book for in-house use, a labeling unit for bedding packaging, gift card concepts, and new logos. I enjoyed doing the posters and learned a lot from doing them, but I think the logo options are my prized possessions.