My name is John Vetter and I am a Junior Graphic Design
major. During the Summer of 2016, I was an intern under Brian Kaspr at his
studio in Norwalk, CT. I first met Brian as my Graphic Design 1 professor during
the fall semester of my sophomore year. Over that semester, we found out we had
a lot of common interests, including music, screen printing, and most
importantly, sign painting and lettering. On the last day of class, he asked me
if I was interested in being his intern. I have always loved hand lettering and
sign painting, so I jumped at the opportunity. This was a great opening to
learn about what goes into being a successful freelance designer and letterer.
When I got started, my first assignment was to scan in,
adjust the curves, and retouch some lettering he had done for a client. Since I
was commuting and only working with Brian two days a week, I did a lot of work
from home, and practiced my sign painting techniques from home as well. The
more I worked, the more he trusted me with.
On all of the screen printed
posters, He acted as the Art Director and I was the Designer. He would sketch
something out and explain what he wanted, and I would design it in Photoshop.
Lots of back and forth with corrections until we nailed down his vision, and
were ready to print. During my time there, I learned new and more efficient screen printing techniques, short cuts and tools in Photoshop
and Illustrator, and practiced many different
types of lettering.
My biggest take-away from this experience is to not
undersell myself or my artwork. Not only am I devaluing myself and my time, but
I am undermining everyone else in the field. By keeping my prices up and steady,
I may not get all the work that comes through, but I will be paid fairly for my
time. This experience helped clarify my career goals by giving me a great
understanding of working as a freelance designer. It was something I had considered,
but had struggled to figure out on my own. With the knowledge I have gained, I
feel very comfortable leaving this door open as a future career option.