My name is Eric Beasman, and
I’m a junior Film and Video major. During my 2015 spring semester, I was a
marketing and media communications
intern at Green Product Placement, a
product placement company based out of Baltimore. I first heard about this
opportunity through an email I got through MICA’s Film department. The emailed
advertised an internship opportunity with a product placement company in
Hampden, MD. I immediately contacted the company, and sent them a cover letter
and my resume. Later that week, I was called in for an interview. After my
interview, I was hired on the spot.
Green Product Placement is a
product placement company that specializing in placing sustainable, and
socially enterprising products in major Film and TV Shows, to create
awareness for “better”
brands. The goal is
to place socially conscious
brands in major media spots, to increase sales. These companies pay Green
Product Placement to place their products in Films and TV shows to get exposure
to the mainstream market.
My direct supervisor was Beth
Bell, the Founder and President of the company. Her role is to run the company,
organize prospect client meetings, engage product companies, and make executive
decisions for the company’s future. My other supervisor
was Lisa Dietrich, the Vice President and co-‐owner of GPP. Together,
they made a great management team, and gave me a positive internship
experience at GPP.
My responsibilities were to manage marketing materials,
including emails, online digital media files, and marketing packages. I did
screen capturing when necessary, helped draft product
decks to prospect new
clients, researched new clients, and helped with any miscellaneous tasks around the office.
The thing I’m most proud of was creating
a product deck that was
used to prospect a client in Amsterdam. It was
rewarding knowing my worked was used to gain a new client.
My biggest take-‐away from this whole experience is
that I should work in Business Development and Sales when I graduate.
I learned that this
is something I’m good at, and enjoy. This internship helped me develop my communications skills, improve my time
management, and helped me discover what I’m
good at. I think a career in Business Development and Sales is a great future
career for me.
