My work is done in the studio with Fahimeh Vahdat, who is an artist, activist, feminist, professor, and mother. For my internship I handled a plethora of different tasks. I worked with archival, managing, website redesigning, and editorial matters.
To stay on track, we use a task manager and Google Drive for smooth collaboration. One of our early projects involved creating a plan to reorganize her workspace, allowing us to catalog her extensive art collection. Additionally, we worked on developing a tailored internship program specifically for her studio that would also benefit me. The internship covers everything needed to help the artist reestablish herself in the industry. Together, we outlined her needs to identify areas for improvement and determine the additional support required.
I cataloged artwork that had not been documented or photographed, as well as new and incomplete pieces. I examined each piece individually, noting important details like the title, date, and capturing new images along with relevant information. This archival work made it clear to me how consistency and adaptability are essential qualities for artists of all ages.
To connect with audiences, it’s crucial to establish a clear brand identity. How does the outside world see your work, and is that perception something you have deliberately created? I found it important to emphasize the story behind ones art and branding, using my knowledge before the internship along with the knowledge I gained during to develop and form a marketable foundation for her artistic work so it could reach larger audiences.
