It had always been a
dream of mine to work at NYLON so I researched who the members of the video
team were. I found the contact information of the video producer and cold
emailed her my resume and cover letter and a curated portfolio of my video and
photo work that matched NYLON’s aesthetic. She asked me go in for the interview
and after the interview, received the internship offer.
NYLON is a
multi-platform media company that focuses on pop culture and fashion. Its
coverage includes art, beauty, music, design, celebrities, technology and
travel through articles and video content.
My direct supervisor
was the video producer, Maura. Her primary responsibilities were managing the
budget for each video, planning the content and creative concepts, scheduling
video shoots, and getting in contact with talent.
My main
responsibilities as a video intern were assisting with studio and on location productions
in lighting, sound, and gear set up. I was in creative meetings where I pitched
video concepts. I edited promotional video content for their social media
platforms, researched information for upcoming videos, and assisted in
analytics reports. For example, I helped on set with their Summer Solstice
video where they interviewed spiritual guides. I pitched video concepts for
their video on PVC bags.
I am most proud of
the research I had done for their upcoming video series. NYLON is recreating
their video strategy and will soon be producing high production value video
series. I researched talent and collectives for them to reach out to cover. I
felt that I had contributed my knowledge as a Generation Z audience to allow
them to tap into the most notable people to interview.
My biggest take-away
from my experience was seeing how a media company rebrands from print to
digital. NYLON had recently shut down their print copies and was in the
transitional process of becoming a solely online platform. I saw how the whole
team worked together to strategize new ways to make the concept of NYLON work
online.
The most important
thing I learned is the importance of collaboration. The video team was
comprised of videographers that also edited and produced. This dynamic can only
work if you collaborate as a team at all times and communicate well with each
other. Some new skills I
have gained are how to produce short-form content. From creative treatment, to
building presentation decks, to creating the shot list, and then filming and
editing.
This has helped
clarify my career goals in seeing the possibility of being a video producer,
videographer, and editor as an all-in-one job since the video team
videographers collaborated all three jobs together.
